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Category: News

  • Rwanda: commercial beyond its high profile Arsenal campaign

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    Rwanda: commercial beyond its high profile Arsenal campaign

    Even I – as a non-football fan – had noticed the unusual tourism advertising campaign launched by Rwanda last year to reach the Premier League’s massive audience. The move received mixed reviews but reflects the invest-to-succeed ethos of Africa’s second fastest growing economy. To put a twist on that rather patronising term, the overwhelming thought…